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Read by over 18,000 small business people, our free weekly newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:
Small Business Brief - Small business ideas and articles that inspire and inform. Small Business Ideas Forum - A friendly place to find help, share ideas and encourage one another. Small Business Marketing - Small business marketing and resource articles. Small Business Resources - A collection of the best small business resources. Small Business Software - Small business software blog. |
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Forbes Writes on Search Marketing for Small Businessby Jennifer Laycock May 10, 2007 There's a good article over on Forbes this week that talks about small businesses and whether or not they should be outsourcing their search marketing or hiring a search marketing consultant. They cover the common concern of how much (or how little) time really needs to be spent to keep a small business afloat in the online marketplace and offer up words of advice from a variety of well known search marketers.
Discount on High Rankings Seminarby Jennifer Laycock May 10, 2007 Earlier this week I posted to announce that I would be joining Jill Whalen in Denver next month for the next installment of her High Rankings seminar. If you've been thinking about attending, here's the little kick that you'll need to make you decide to go.
Recapping SEW Live: Columbusby Jennifer Laycock May 10, 2007 You may have noticed a bit of a break in blogging here the last two days. That would be due to some time spent talking to a class of Internet marketing students at Ohio State and then heading on to SEW Live: Columbus to teach a morning training class on social media with Matt Bailey and then an afternoon of panels with other SEW Live speakers. It was interesting to get the perspectives that came from both groups and to spend a little time outside of the traditional "search conference" environment.
Internal Departments & Your SEO Firm - A Playby Jennifer Laycock May 10, 2007 Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm. What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why. It also demonstrates some of the resistance that may be felt by those departments as well as what valuable contributions a company can make to help its SEO firm craft a successful campaign. (skip to "Internal Departments & Your SEO Firm - A Play" by Scott Buresh)
Best Practices for 50 Micro-sitesby Jennifer Laycock May 10, 2007 I wanted to discuss the possibility of developing a best practice/checklist guide for our company to follow. Our new initiative will be to launch 50 or so micro-sites focused on our key product categories. These sites will need to be rolled out quickly. (skip to "Best Practices for 50 Micro-sites" by Jill Whalen) 
Linking In A Real Worldby Debra Mastaler May 9, 2007 Trying to figure out the best and most lucrative linking strategy for your website isn't easy, some are better than others and some are best avoided. Over the next several weeks we'll take a look at both the traditional and more controversial linking tactics as well as answer some of the most frequently asked questions about links. We'll also look at what the published search patents tell us about linking, discuss linking comments being made by the search engine reps, look at the linking tools available and ask a handful of industry experts to weight in on their topics of link expertise for a balanced perspective. Let's start this week with an explanation of link popularity, why you need it, and why it doesn't always flow freely. 
Top 500 Search Engine Keywords Of The Weekby Robert May 8, 2007 Jump directly to this week's list of the top 500 most frequently searched keywords.
Are You Saying What You Think You're Saying?by Jennifer Laycock May 7, 2007 When you think that your employees just don’t listen or follow directions very well perhaps its time to sit down and start listening to yourself for a change. Get out of your own head for a second and hear your directions from the standpoint of someone who doesn’t already know what you want. (skip to "Are You Saying What You Think You’re Saying?" by Stoney deGeyter)
Site Design for the Visualy Impairedby Jennifer Laycock May 7, 2007 If you've been in the search engine optimization business for any length of time you've heard the saying that, "search engines are blind, deaf and dumb," meaning that your web site should be designed so that the spiders can easily crawl through the site's pages and determine what the site is about. In other words, in order to be highly ranked organically, a web site needs to be crawlable and have excellent content; it does not need to look pretty. (skip to "Site Design for the Visualy Impaired" by Danielle Sahiner)
Join Me in Denver at the High Rankings Seminarby Jennifer Laycock May 7, 2007 If you're looking for a search related conference to head to this year, but feel a bit intimidated by the size of the big shows like PubCon and Search Engine Strategies, you might want to check out Jill Whalen's High Rankings seminar. The next seminar is at the end of June in Denver, Colorado and I'll be joining Jill's speaker line-up to talk about viral marketing and social media.
Keeping Social Media Goingby Jennifer Laycock May 7, 2007 There are two primary complaints about the long-term viability of social media sites. The first is how to monetize them. The second is how to keep your best content producers from heading off to another site. After all, as goes the content, so go the users. It seems that YouTube has decided to address this issue by not only monetizing popular content with ads, but also by finally putting a revenue share option in place to help keep popular video producers at the site.
Is Linkbaiting Making Directories Useless?by Jennifer Laycock May 7, 2007 Now here's a debate that's probably a little bit overdue. Lyndon over at CornwallSEO.com asks if social media sites and link baiting tactics are going to spell the death of directories. The answer (in my mind) is no, but the debate is more complicated than that. In fact, I'd argue that even if your mind is already made up on the issue, there's some very valuable things to be learned from the debate.
Sure it Sends Traffic, but What Do the Visitors Do?by Jennifer Laycock May 7, 2007 Three months after I found myself embroiled in a blogging firestorm with the National Pork Board on my hobby site, Matt Bailey has sat down and taken the time to put together an excellent article that explores the traffic, engagement rates and conversion rates from the site's social media hits. Since the story spread far and wide through the blog world and made the front page of popular social bookmarking sites like Digg, the data files made for some pretty good digging.
Got a Little Free Time and a Favorite Charity?by Jennifer Laycock May 4, 2007 The team over at Bruce Clay are offering up yet another SEO contest. Thankfully, this one ditches the idea of ranking a page for some made up term and instead focuses on helping a non-profit learn more about search marketing so that their web site can have a better impact online. If you've got a favorite charity and some free time, I'd highly suggest that you check it out and consider entering.
Because It's All About Me...by Jennifer Laycock May 4, 2007 I know, I know, you sit around day in, day out thinking to yourselves "gee...I wish I knew more about Jennifer Laycock." (After all, I quite often find myself thinking "gee...I wish I knew more about Matt McGee.") Sure, some things are easy to guess...I like chocolate. I don't like dirty diapers. I don't believe in the Google sandbox. But what about all the other good stuff. How did I get into this industry? What advice would I give a new blogger? Do I own a Hermione Granger style time turner necklace? Well here's your chance to find out. More news... 
 
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