September 01, 2004 - Activision announced today that Rapala Pro Fishing has shipped to North American retail. The game lets players get their hands on virtual versions of Rapala fishing equipment as they fish some of the most desireable freshwater locations in the world.

"Fishing is one of the most popular participation sports in the world, and we felt the time was right to give gamers a realistic re-creation of the experience," said Patrick Kelly, Vice President of Studios, Activision Value Publishing, Inc. "By utilizing advanced technology, Rapala Pro Fishing captures the intricacies of the sport and sets a new standard of realism, from accurate casting, line and fish physics, to graphic effects that will make players feel like they are actually on the water."

So there you go. Look for Rapala Pro Fishing now for the PC, PlayStation 2, Xbox, and Game Boy Advance.